Privacy Policy

BASI Block Systems, LLC (the “Company”) understand how important the privacy of Personal Information is to our users. This Privacy Policy will tell you what information we collect about you and about your use of the Companies products, including any software, Web site or subscription services (the “System”). It will explain how your Personal Information is used and how we protect that information. We urge you to read this Privacy Policy carefully.


This Privacy Policy applies to the System owned and operated by the Company, including but not limited to any Web sites, software, or subscriptions that the Company owns or controls. The Company may share information with your health club, fitness provider and/or your service provider, but it is always protected under the terms of this Privacy Policy. The System contains links to other Web sites. Once you enter another Web site (whether through an advertisement, service, or content link), be aware that the Company is not responsible for the privacy practices of such other sites. We encourage you to look for and review the privacy statements of each and every Web site that you visit through a link or advertisement on the System. We hope that reading our Privacy Policy gives you a clear idea of how we manage information about you. Throughout our Privacy Policy, we have capitalized various terms and defined them in the Glossary at the end of the Privacy Policy to help you better understand their meaning. While you may use some of the functionality of the System without a user account, many of the specific tools and services on the System require a user account. If you use the System without a user account, the only information we collect will be Non-Personal Information through the use of Cookies. If you choose to sign up for a user account with the System for services such as the fitness planning and tracking service, we may require you to submit Personal Information such as your name, date of birth, gender, e-mail address, address and phone number. Depending on the tool or service you have selected, we may also collect Personal Health Information. You are responsible for ensuring the accuracy of the Personal Information and Personal Health Information you submit to the Companies. Inaccurate information will affect the information you receive when using the System and our ability to contact you as contemplated in this Privacy Policy. For example, your e-mail address should be kept current because that it is how we communicate with you.


Even if you do not have a user account with BASI Block Systems, LLC, we may collect Non-Personal Information about your use of the System, special promotions and newsletters.

We collect Non-Personal Information about your use of the System and your use of the Web sites of selected sponsors and advertisers through the use of Cookies. Computers that access the System may be assigned a Cookie by the Companies. The information collected by Cookies (i) helps us dynamically generate advertising and content on Web pages or in newsletters, (ii) allows us to statistically monitor how many people are using our Website and selected sponsors' and advertisers' sites, (iii) how many people open e-mail sent by us, and (iv) for what purposes these actions are being taken. We may use Cookie information to target certain advertisements to your browser or to determine the popularity of certain content or advertisements. Cookies are also used to facilitate a user's log-in, as navigation aides and as session timers.

Most Browser software can be set to reject all Cookies. Most Browsers offer instructions on how to reset the Browser to reject Cookies in the "Help" section of the toolbar. If you reject our Cookies, certain functions and conveniences of the System may not work properly but you do not have to accept our Cookies in order to productively use the System. We do not link Non-Personal Information from Cookies to Personal Information without your permission and do not use Cookies to collect or store Personal Information about you.


We collect Personal Information that you provide to us when you set up a user account on the System, when you update your profile, and when you enter your workout logs. We use the Personal Information that you provide to respond to your questions, provide you the specific services for your user account, send you e-mails about the System maintenance and updates, and inform you of significant changes to this Privacy Policy.

A. Newsletters & Electronic Mails to You

At registration and at various times as you use the System, you will be given the option of receiving recurring informational/promotional newsletters via e-mail from the Company. These e-mails will not contain Personal Information. At the time you sign up for our e-mail newsletters or any time thereafter, you can choose to Opt-In to receiving additional promotional e-mails from the Company. In order to subscribe to such newsletters via e-mail, we need your contact information, such as name and e-mail address if you do not have a user account with the Company. You can unsubscribe from the newsletters by simply clicking on the "unsubscribe" link at the bottom of any e-mail newsletter. An e-mail to our automated unsubscribe service will be created on your computer. Click the "send" button. You will then be unsubscribed from that newsletter within. You may also unsubscribe or change any of your e-mail preferences by clicking on the applicable links in your e-mail newsletter or by changing your profile within the System. You may also unsubscribe from that newsletter by e-mailing a request to

In some cases, when you click on a link or an advertisement in an e-mail or newsletter, your Browser may be momentarily directed to the Web site of a third party which, acting on behalf of the Company (see “Disclosure to Third Party Contractor Web Sites,” below), notes or "counts" your response to the e-mail or newsletter before re-directing your Browser to your selected destination; this re-direction process will not be apparent to you.

B. E-mails You Send to the Companies

This Privacy Policy does not apply to content, business information, ideas, concepts or inventions that you send to the Company by e-mail. If you want to keep content or business information, ideas, concepts or inventions private or proprietary, do not send them in an e-mail to the Company. We try to answer every e-mail within 48 business hours, but are not always able to do so.

C. Message Boards and Other Public Forums

As a service to our users, the Company features messaging to trainers, and other public forums where users can send messages to message boards and to multiple trainers and fitness provider personnel. This information may be visible to the Company and your subscription service provider. If you do not wish to share any information (including Personal Information and Personal Health Information) then do not post that information in a message board. Discuss private issues directly with your professional trainer or medical advisor.

You should think carefully before disclosing any Personal Information or Personal Health Information on any message board. What you have written may be seen by unauthorized users of the System, or disclosed to or collected by third parties and may be used by others in ways we are unable to control or predict, including to contact you for unauthorized purposes.

D. User Accounts and Additional Interactive Tools on the System

After you have established a user account on the System, you may choose to use certain of the System’s interactive content, tools, and services that may ask you to voluntarily provide other types of information about yourself including Personal Health Information. Some of the tools (body weight/fat tracking and tracking of workout habits) may retain your Personal Health Information.

E. Subscription Services

In some instances, the Company, your fitness provider, and/or third party service provider may offer users the opportunity to sign up for paid subscription user accounts. Each subscription service has its own Service Agreement and/or Terms and Conditions of use that governs your use of the service and the information we collect to provide the service, including your credit card information. The Service Agreement will be disclosed to you at the time of registration for that subscription service.

F. Children

We are committed to protecting the privacy of children. Neither the Company nor any of its services are designed or intended to attract children under the age of 13. We do not collect Personal Information from any person we actually know is under the age of 13. the Companies may offer the capability for a parent or guardian, to establish a user profile and with a workout plan for a minor. The parent or guardian is solely responsible for providing supervision of the minor's use of the System. The parent or guardian assumes full responsibility for ensuring that the registration information is kept secure and that the information submitted is accurate. The parent or guardian also assumes full responsibility for the interpretation and use of any information or suggestions provided through the System for the minor.

G. Market Research

From time to time, the Company, or its operations contractors acting on its behalf, conducts online research surveys in order to gather feedback about our products and services, our sponsors and user opinions, through e-mail invitations, pop-up surveys, and online focus groups. When participating in a survey, we may ask you to submit Personal Information. This Personal Information is used for research purposes and is not used for sales solicitations. When a survey is sponsored by a third party, Aggregate Information of the survey results is reported to the sponsor. Personal Information collected through market research will be used only by the Companies and its service providers and contractors and will not be given or sold to a third party without your consent or as otherwise permitted by this Privacy Policy. For market research surveys we will not knowingly accept survey responses from or conduct interviews with any person under the age of 18.

In addition to collecting survey responses from our users, Cookies may be used to authenticate respondents or to help you pick up where you left off in a survey. If you have Cookies disabled you may not be able to participate in some studies. Cookies may be used to connect survey data with the Companies site usage characteristics. You will be notified when we would like to use Cookies in this way and your consent will be requested for these Cookies.


The Company user accounts or user profiles allow you a secure place to store your Personal Information and fitness plan, provides interactive tools and services to allow tracking of your workout and provides automatic adjustments to your workout plan along with other fitness related services.

A. Personal Home Page

Personal Health Information that you enter into the System may be used to provide you with a personalized workout curriculum based on the workout plan initially created by you or your professional fitness advisor. The System creates a personal home page specifically for you. You control and authorize who can gain access to this page.

B. Aggregate Data

The System may combine, in a non-identifiable format, the Personal Information you provide with information from other users to create Aggregate Data that may be disclosed to third parties. Aggregate Data does not contain any information that could be used to contact or identify you. For example, the System may use information gathered to create a composite profile of all the users of a particular third party site. These third-party Web sites may use this information to understand community needs and to design appropriate programs and activities on their site. The System will not disclose your Personal Health Information to any third party without your prior permission, except as otherwise permitted by this Privacy Policy.

PART 5: Information Collected by Third Parties Not Acting on the Companies Behalf

Sponsors or advertisers on the System may use their own Cookies, or other online tracking technologies in the banner advertisements served on the System and in e-mails, special promotions or newsletters we send you. Some advertisers use companies other than the Companies to serve their ads and to monitor users' responses to ads, and these companies ("Ad Servers") may also collect Non-Personal Information through the use of Cookies on our Web site. In certain situations, information collection may be facilitated by momentarily directing your Browser to the Web site of an Ad Server or other third party acting on behalf of the sponsor, partner, or advertiser before re-directing your Browser to its selected destination (e.g., back to the Companies to show the ad, or to the advertiser's Web site); this re-direction process will not be apparent to you.

We do not control these third parties' use of Cookies, or how they manage the Non-Personal Information they gather through them. However, we do require sponsors, advertisers and Ad Servers who collect Cookie information through our Website to agree that they will not collect any Personal Information from our site without your consent. They have promised us they will not link any Non-Personal Cookie Information collected by them on our site to Personal Information they or others collect in other ways or from other sites except as may be described in connection with a particular program. You should review the privacy policy of other sites you visit or link to from our site to understand how these other sites use Cookies and how they use the information they collect through the use of Cookies on their own sites. Certain Ad Servers allow you to prevent them from collecting data through the use of Cookies.


Except as set forth in this Privacy Policy or as specifically agreed to by you, the Company will not disclose any Personal Information or Personal Health Information it gathers from you on the System. We may only release Personal Information or Personal Health Information to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) in special cases, such as in response to a physical threat to you or others, to protect property or defend or assert legal rights. In the event that we are legally compelled to disclose your Personal Information or Personal Health Information to a third party, we will attempt to notify you unless doing so would violate the law or court order. In addition, we may disclose Personal Information as described below.

A. Disclosure to the Companies Operations and Maintenance Contractors

The Company operations and maintenance contractors sometimes have limited access to your Personal Information in the course of providing products or services to the Company. These contractors include vendors and suppliers that provide us with technology, services, and/or content for the operation and maintenance of the System. Unless you have Opted-out of receiving e-mails and newsletters from the Company, these contractors also may have access to your e-mail address to send newsletters or special promotions to you on our behalf or to send e-mails to you for purposes such as conducting market research on our behalf. Access to your Personal Information by these contractors is limited to the information reasonably necessary for the contractor to perform its limited function for the Companies. We also contractually require that our operations and maintenance contractors 1) protect the privacy of your Personal Information consistent with this Privacy Policy, and 2) not use or disclose your Personal Information for any purpose other than providing us with products and services as required by law. B. Disclosure to Third Party Contractor Web Sites

Certain content and services offered to you through our Website are served on Web sites hosted and operated by a company other than the Company ("Third Party Contractor Web Sites"). The Company does not disclose your Personal Information to these Third Party Contractor Web Sites without your consent, but you should be aware that any information you disclose once you access these other Web sites is not subject to this Privacy Policy. the Company does not endorse and is not responsible for the privacy practices of these Third Party Contractor Web Sites. You should review the privacy policy posted on the other Web site to understand how that Third Party Contractor Web Site collects and uses your Personal Information. The Company makes an effort to make it obvious to you when you leave our Website and enter a Third Party Contractor Web Site, either by requiring you to click on a link or by notifying you on the site before you visit the third party site. In addition, if you see a phrase such as "Powered by" or "in association with" followed by the name of a company other than the Company, then you are on a Web site hosted by a company other than the Company.

The Company also provides links to sites provided by Third Party Contractor Websites that have business arrangements with the Company to pay commissions based on sales of products or services generated through the Company.

C. Disclosure to Linked Sites

In addition to the Third Party Contractor Web Sites that you may access as described above, for your convenience there are links to third-party Web sites operated by companies that are not affiliated with the Company's Web site and that do not have contracts to provide content or services through the company website (“Third Party Web Sites”). These links may be found in advertisements, referenced within content, or placed beside the names or logos of sponsors. The Companies do not disclose your Personal Information to these Third Party Web Sites without obtaining your consent. The Companies do not endorse and is not responsible for the privacy practices of these sites. If you choose to link to one of these Third Party Web Sites, you should review the privacy policy posted on this other Web site to understand how that Third Party Web Site collects and uses your Personal Information.

D. Disclosure of Aggregate Information

The Companies may provide Aggregate Information to third parties. For example, we might inform third parties regarding the number of users of the System and the activities they conduct while on our site. Depending on the circumstances, we may or may not charge third parties for this Aggregate Information. We require parties with whom we share Aggregate Information to agree that they will not attempt to make this information personally identifiable, such as by combining it with other databases.


Listed below are some of the security procedures that the Company uses to protect your privacy:

The System requires both a personal Username and a Password in order for users to access their accounts.

Uses Firewalls to protect information held in our Servers.

Closely monitors the limited number of the Compay's employees who have potential access to your Personal Information.

Requires all the Company's employees to abide by our Privacy Policy and to be subject to disciplinary action if they violate it.

Backs-up our systems to protect the integrity of your Personal Information

The Company provides additional protection for your Personal Information as follows:

Provides secure messaging within the System so that information related to your personal health-related characteristics is sent through a secure, Encrypted connection.

Limits access to Personal Information to authorized users.

Despite the Company's efforts to protect your Personal Information, there is always some risk that an unauthorized third party may find a way around our security systems or that transmissions of your information over the Internet may be intercepted.


A. Updating Your Personal Information

The System allows you to correct, update or review the information you have submitted by logging in to your account and making the desired changes.

B. Removing Your Personal Information

If you cannot remove your Personal Information through your user account, you may contact the Company with a request to remove your Personal Information. We try to answer every e-mail within 48 business hours, but may not always be able to do so. If you want to (1) delete your Personal Information from the System, (2) update the Personal Information that you have provided to us, or (3) change your preferences with respect to marketing contacts or other activities, please e-mail

If you do not receive adequate resolution of a privacy related problem, you may write to BASI Block Systems, LLC at:

BASI Block Systems, LLC

20361 Irvine Ave, Suite B3

Newport Beach, CA

USA, 92660 Or call: 1(866) 992-2742

C. Updating Your Personal Health Information in the System

Self-Reported Information - Please log-in to the System, access your profile, and follow the instructions provided to correct, update or review your information. We remove Personal Health Information only at the request of the authorized user. In order to verify that it is the authorized user requesting removal of his/her Personal Health Information, we require you to send a signed statement, including your name, address, e-mail address and birth date, to the address below authorizing the Company to remove your Personal Health Information from our active databases and other readily searchable media. Upon receiving your request, your personal health identifiers stored in active databases and other readily searchable media will be removed so that you cannot be identified or associated with any Personal Health information you previously provided. Mail your requests to:

BASI Block Systems, LLC

20361 Irvine Ave, Suite B3

Newport Beach, CA

USA, 92660

Or call: 1(866) 992-2742

Or e-mail:

We will notify you after your Personal Health Information have been removed.

D. Limitations on Removing or Changing Information

Upon your request, we will delete your Personal Information from our active databases and where feasible from our back-up media. You should be aware that it is not technologically possible to remove each and every record of the information you have provided to the Companies from our Servers.


Personal Information - We will inform you if a material change to the Privacy Policy, which means a change that expands the permissible uses or disclosures of Personal Information allowed by the prior version of the Privacy Policy. Your continued use of the System will indicate acceptance of the changes. You may, of course, choose to Opt-out of continuing to use the System. Please exit the System immediately if you do not agree to the terms of this Privacy Policy or any revised policy. Personal Health Information - We will inform you if a material change in the Privacy Policy is made that involve the use of your Personal Health Information, and your express Opt-in authorization will be requested. If you choose to not accept the new privacy policy, then the current privacy policy conditions will remain in effect, so long as the System continues to make the functionality available. The Company reserves the right to discontinue or limit functionality with respect to any or all of its products and services. Non-Significant Changes – the Company may make non-significant changes to the Privacy Policy that do not affect Personal Information or Personal Health Information. For these instances, the Companies may not notify the user of such non-significant changes.


“Aggregate Information or Data”: As a Web site gathers individual pieces of Non-Personal Information (see definition below) from its users, it may combine similar data from many or all the users of the Website into one big "batch." This sort of statistical information is called “Aggregate Data” because it reflects the habits and characteristics of a large group of anonymous people. Websites may use Aggregate Data or share it with their business partners so that the information and services they provide best meet the needs of the users. Aggregate Data also helps advertisers and sponsors on the Web know how effectively they are reaching and meeting the needs of their target audience.

“Browser”: Short for “Web browser,” a Browser is software application used to locate and display Web (Internet) pages. The three most popular Browsers are AOL, Microsoft Internet Explorer, and Netscape Navigator. In addition, most modern Browsers can present multimedia information, including sound and video, though they require plug-ins for some formats.

“Cache” (also called “cache memory”): Once your Web browser accesses a Web page, it references that page and the graphics on it within your computer's "Cache" (or more simply, your computer takes a "snapshot" of every page you visit and stores it in the “Cache"). The next time you visit that same page, your download time will be quicker as the images and much of the page is already available on your computer for your Browser to reference instantly instead of waiting for the page and images to download again.

“Cookie”: A small data file that is stored on the hard drive of the computer you use to view a Web site. Cookies are placed by that site or by a third party with a presence on the site, such as an advertiser using a Web beacon and are accessible only by the party or site that placed the Cookie (i.e. a Cookie placed on your computer by the Companies isn't accessed by any other site you visit but a Cookie placed on your computer by an advertiser may be accessed by any site on which that same advertiser has a presence). Cookies can contain pieces of Personal Information. These Cookies often are used to make the site easier to use. For example, if you check a box to ask that we store your username on your computer so that you don't have to enter it each time you visit the site, it's stored in a Cookie on your computer.

“Encryption”: The translation of data into a secret code. Encryption is the most effective way to achieve data security. To read an encrypted file, you must have access to a secret key or Password that enables you to decrypt it. This is typically done by secure computer systems.

“Firewall”: A system designed to prevent unauthorized access to or from a public or private network. Firewalls can be implemented in both hardware and software, or a combination of both. Firewalls are frequently used to prevent unauthorized Internet users from accessing private portions of public networks. All messages entering or leaving the network pass through the Firewall, which examines each message and blocks those that do not meet the specified security criteria.

“Non-Personal Information”: Information that is not traceable back to any individual and cannot be used to identify an individual.

“Opt-In”: Means you are actively indicating your preference to participate in a program, e-mail, feature, tool, or enhancement on a Web site. Typically, if you "Opt-in" you must provide certain information, usually Personal Information, to the Website or otherwise actively indicate your choice or preference to participate in the Website program.

“Opt-Out”: Means that if you do not take some action you are indicating your preference to participate in a program, e-mail, feature, tool or enhancement on a Web site. Typically, if you "Opt-out" you must uncheck a box next to a stated preference or otherwise take some indicate the action to indicate your preference not to participate in a program.

“Password”: A secret series of characters or numbers, typically alphanumeric (meaning it consists of both letters and numbers) that enables a user to access a file, computer, or program. The user must enter his or her Password before the computer or system will respond to commands. The Password helps ensure that unauthorized users do not access the system. In addition, data files and programs may require a Password. Ideally, the Password should be something that nobody could guess. In practice, many people choose a Password that is easy to remember, such as their name or their initials. This is one reason it is relatively easy to break into many computer systems.

“Personal Health Information”: When your Personal Information is combined with known health characteristics.

“Personal Information”: Information that can be traced back to an individual (contrast with Non-Personal Information and Aggregate Information). Examples of Personal Information include your name, home address, telephone number, e-mail address, and Social Security number. If other pieces of information are linked to Personal Information, they also become Personal Information. For example, if you use a nickname to chat online and give out your real name while chatting, your nickname becomes Personal Information when linked with other Personal Information.

“Server”: A computer that provides services to other computers. A "Web Server" stores Web site files and "serves" them to people who request them.

“Username”: A name or code used to gain access to a computer system or program. Usernames, and often Passwords, are required in shared systems, such as the Internet. In most such systems, users can choose their own Usernames and Passwords.